China Immersion Experience Website Design Case Study
This education website design case study covers five months of work for a brand-new Mandarin immersion startup: a complete website, logo, business card, and local SEO — plus a full rebrand handled mid-project without missing a beat.
China Immersion Experience — full brand and website, live today.
The client
Jonathon Blenett, founder of China Immersion Experience — immersive Mandarin summer programs for American middle and high school students, run with partner schools in China.
The challenge
A brand-new education business with no online presence at all. He needed everything: a website, a logo, a business card, local SEO, email, and analytics — and a partner patient enough to guide him through all of it, because this was his first time launching anything online. Mid-project, he decided to rename the entire brand.
The process
We started fifteen minutes after first contact with a Zoom call, and I began with an AI-generated mockup so he could approve the style before a single line of WordPress was built. Then the full site took shape: program pages, partner schools, testimonials, a photo and video gallery, and a blog he could update himself — I recorded Loom video guides teaching him exactly how. When he renamed the business from Academy to Experience, I handled the rebrand end to end: new domain, new logo in his red and blue, updated business card with QR code and map, and the whole site migrated without losing anything. On top of the website I designed his logo through multiple versions, built his business card through several revision rounds, and set up his local SEO with Google Business, Analytics, and Search Console. Across five months and many Zoom calls, every new request was folded in. This education website design case study shows what long-term partnership looks like from day one.
The result
- Complete website designed, built, and launched on WordPress
- Full rebrand mid-project: new name, new domain, new logo, migrated cleanly
- Logo and business card designed through multiple revision rounds
- Local SEO foundation: Google Business, Analytics, Search Console
- Client trained with video guides to manage the site himself
- The site is live today: chinaimmersionexperience.com
What the client said
Full review coming soon.
Why this education website design case study worked
First-time founders don’t need a vendor, they need a guide. I answered every question, taught him to run his own site, and treated his business like my own through a rebrand most freelancers would have made dramatic. That is why he kept coming back for five months — and why he sends his friends.